Lucky Number Slevin became famous as it was promoted on YouTube and used wikis for project management. The Weinstein Company submitted Lucky Number Slevin to YouTube, which features Morgan Freeman, Bruce Willis, Lucy Liu and other stars. It got a lot of press and also generated interest in the film (hundreds of thousands of people watched the 8-minute video). Of course, YouTube benefited from this as well.

Here's the Lucky Number Slevin video clip on YouTube: